Please see a .pdf version of this resume here.
I am a creative storyteller and digital marketing specialist with over eight years experience handling a full scope of content marketing needs. This includes social media strategy development, day-to-day content creation, content calendar management, ad strategy and execution, customer service support and campaign development across social media channels for large and small brands.
I couple a strong creative eye with fine-tuned skills to craft meaningful experiences that highlight a brand’s story in evocative and results-driven ways. This encompasses both long and short-form writing and copyediting, along with a strong knowledge of digital photography and Adobe Photoshop, in addition to a working knowledge of HTML.
In my work, I have used a host of tools to build impactful social media experiences, and have often managed the vendor relationship for the clients and companies that I have worked with. Such vendors include Hootsuite, Offerpop, bit.ly, Iconosquare, Sysomos and Piqora.
I look forward to connecting with you, and exploring how I may be a valuable addition to your team.
Founder/Digital Marketing Specialist
Root Stitches LLC New York, NY January 2016 - Present
- Helps brands and individuals identify and share their story in compelling ways through digital marketing. I couple years of experience with a strong creative eye to build unique strategies that speak to each client’s essence and encourages metrics-aligned success.
- Offers a full suite of social media solutions to meet client needs, including day-to-day content management, ad strategy and execution, crisis response, campaign building, copywriting and photography.
- Utilizes website builders like SquareSpace and Wix to craft meaningful and organized, digital presences. In this work, I help each client through a full-scale storytelling process, in order to ensure that each page of their website tells their story succinctly and impactfully.
- Clients include The Fortune Society, a 50-year organization dedicated to helping individuals with justice involvement succeed in the community; and Nutbox, a specialty grocery store for dried fruit and mixed nuts, with an e-commerce site and physical locations across New York City and Philadelphia.
Lead Social Media Specialist
Etsy New York, NY December 2012 - January 2016
Managed the daily strategy and content publishing seen on Etsy’s official US-specific and global social media presences on Twitter (2.6m+ followers), Facebook (2.3m+ fans), Google+ (1.1m+ followers), and Instagram (600k+ followers) accounts.
Strategized, developed and executed social media campaigns consistent with overall company messaging, including but not limited to user-generated content (UGC) and gift card giveaway initiatives.
Designated as primary liaison between company teams and the company’s social media audience, leading the development, writing and publishing of large and small-scale company messages, including business development news and major product announcements.
Tracked and reported social media metrics on a weekly basis, including but not limited to follower growth, audience engagement and site visits.
Goodwill Industries, Inc. New York, NY April 2010 - September 2016
Develops, writes and photographs weekly editorial content dedicated to promoting sustainable mens fashion and creativity through thrift store shopping.
Hosts in-person craft workshops at select Goodwill summer camps and storefronts, promoting DIY creativity and reuse.
Social Media Intern
Etsy New York, NY June 2012 - December 2012
Assisted with the daily writing, scheduling and publishing of content seen on Etsy’s official U.S.-specific and global social media presences on Twitter, Facebook, Google+ and Pinterest.
Instrumental in introducing a data-informed approach through UTM parameter tracking to the company’s daily social media management, which contributed to the redevelopment of the brand’s overall social media strategy.
Authored editorial content for the Etsy Blog, including craft tutorials and long-form articles with strong social media integration.
CraftFoxes.com New York, NY January 2012 - June 2012
Managed and facilitated the Facebook, Pinterest and Tumblr profiles of a growing, all-inclusive DIY community.
Planned, developed and created weekly giveaways, newsletters and featured craft projects for the website.
Assisted in the development of partnership outreach and proposals to leading brands in the craft, DIY and publishing industries.
Worked closely with the team to observe and report website errors, and improve overall site optimization.
Social Media Specialist
AluMosaics, LLC. New York, NY February 2012 – June 2012
Established and managed the daily social media content for all branded social media presences for the innovative recycled art company. The social media presences included Facebook, Twitter, Tumblr and Pinterest profiles.
Researched and established partnerships with key bloggers in the art, environmental advocacy, craft and DIY industries, yielding strategic promotions like product giveaways.
Created and consistently updated the official press release for the company, which was used to garner signifcant online press, including features on popular art and design blogs like MyModernMet.com, KoiKoiKoi.com and TheWallBreakers.com.
Hubert Burda Media/BurdaStyle.com New York, NY May 2009 - April 2012
Organized leading community initiatives for a premier, open-source fashion, DIY and sewing website with a member-base of over 700, 000 and with over 5.5 million monthly pageviews.
Developed the overall strategy, and managed the daily content curation and execution for the website’s primary social media accounts, including Facebook, Twitter, Pinterest and Tumblr.
Managed the relationship with the website developers, in order to ensure that all necessary site improvements and enhancements were completed well and on time.
Was a contributing writer to the website’s second published book, BurdaStyle Sewing Vintage Modern: Mastering Iconic Looks from the 1920s to 1980s, published by Random House.
Worked closely with the Customer Service Support team to effectively address customer service issues through a variety of channels, including email and forums, as well as third-party systems like GetSatisfaction and Sendgrid.
Developed, promoted and managed the BurdaStyle Sewing Clubs, a site program with over 270 offline groups in 13 countries that met to discuss sewing-related topics and create together.
Promoted and managed the BurdaStyle Resource Map, an online, member-curated directory of over 100 sewing and craft-related businesses worldwide.
Developed, launched and managed user-generated content (UGC) promotions and giveaways sponsored by leading companies and investors within the sewing, craft and fashion industry, including Blumenthal Lansing, BERNINA and Clover Needlecraft.
Social Media Specialist
DiscountDiamondRingsOnline.com New York, NY April 2010 - January 2011
Developed the social media brand strategy and managed the daily social media content creation for two New York-based ecommerce jewelry businesses.
Tracked the impact of social media work and overall site performance using a suite of tools, including Alexa, Facebook Insights and Twitter Insights.
Drafted partnership and media proposals to key bloggers and businesses within the diamond, jewelry and wedding industries.
Facebook November 2017 - Present
- Successful passes the 310-101 Facebook Advertising Core Competencies exam on August 7, 2018.
Twitter November 2017 - December 2017
- Successfully completes Twitter Flight School, an interactive marketing curriculum created by Twitter.com.
Lehman College, School of Continuing and Professional Studies March 2015 - April 2015
- Successfully completed Digital Photography I course
Columbia University, School of General Studies September 2010 - January 2011
- Completed one semester
- Maintained a 3.1 GPA
Prince George’s Community College June 2004 – December 2007
- Earned an Associates of Arts Degree, General Studies with an English concentration
- Maintained a 3.86 GPA
- Member of Phi Theta Kappa, National Honor Society
- Member of the school’s Honors Academy
- Member of school’s Honors Program