Hello,

My name is David Leon Morgan. I’m a digital marketing specialist, writer, photographer, singer, and crafter—and I love a good story. 

 A portrait of David Leon Morgan, a digital marketing specialist, writer, photographer, crafter, and founder of Root Stitches LLC.

Stories transform strangers into friends, and shape ordinary items into treasured family heirlooms. They give context to the products we choose to buy or the celebrities we admire.

Indeed, stories shape the human experience.

Social media has captivated billions due in large part to the stories we tell through it, from baby announcements to culinary successes. And it offers opportunities for others to respond, creating a unique interdependence between content creators and audiences that’s reshaping definitions of communication and community.

 My home office space in the North Bronx, where I do all my work.

My home office space in the North Bronx, where I do all my work.

 I also do work on my kitchen table, particularly photography work.

I also do work on my kitchen table, particularly photography work.

I’ve spent the last nine years crafting stories and leading social media strategies for brands like Etsy, BurdaStyle and CraftFoxes. Now, I’m a full-time business owner dedicated to helping brands small and large identify their story and develop creative strategies around it. I couple my work experience with a strong creative eye to build unique solutions that speak to a brand’s essence and encourages metrics-aligned success.

 As their Lead Social Media Specialist, I helped to conceptualize and execute Etsy’s 2014 holiday campaign. Photo by Etsy

As their Lead Social Media Specialist, I helped to conceptualize and execute Etsy’s 2014 holiday campaign. Photo by Etsy

 During my time as Etsy’s Lead Social Media Specialist, I was featured in Time Out New York’s 2013 Fall Fashion issue, which highlighted the style of social media managers for major brands.

During my time as Etsy’s Lead Social Media Specialist, I was featured in Time Out New York’s 2013 Fall Fashion issue, which highlighted the style of social media managers for major brands.

 During my time as Community Manager for BurdaStyle.com in 2012, I modeled their Duo Tank sewing pattern. Photo by Emmy Rengfors

During my time as Community Manager for BurdaStyle.com in 2012, I modeled their Duo Tank sewing pattern. Photo by Emmy Rengfors

 While working for BurdaStyle.com in 2010, I modeled their Men’s Swim Trunks sewing pattern. Photo by Trujillo | Paumier

While working for BurdaStyle.com in 2010, I modeled their Men’s Swim Trunks sewing pattern. Photo by Trujillo | Paumier

 In addition to being the Community Manager, I was a contributing writer for BurdStyle’s second book, BurdaStyle Sewing Vintage Modern, released in 2012 by Potter Craft. Photo by HaveBoothWillTravel

In addition to being the Community Manager, I was a contributing writer for BurdStyle’s second book, BurdaStyle Sewing Vintage Modern, released in 2012 by Potter Craft. Photo by HaveBoothWillTravel

 As Etsy's Lead Social Media Specialist, I was a featured Etsy employee in an amNewYork article published September 7, 2014, which highlighted Etsy's unique company culture.

As Etsy's Lead Social Media Specialist, I was a featured Etsy employee in an amNewYork article published September 7, 2014, which highlighted Etsy's unique company culture.

I offer a comprehensive suite of experienced-backed skills to meet a brand’s needs, including social media management, copywriting, and photography.

I’d love to learn more about you and explore ways that we can work together.